Vetting a Creator Before You Pay Them
A media kit is a sales document. These are the checks that tell you whether the audience behind it is real and relevant.
- 01Where the audience actually is - a large following that is mostly outside the UAE cannot walk into your shop
- 02Engagement relative to following, and whether the comments read like people or like a pod
- 03Follower growth shape: steady is organic, sudden vertical steps are bought
- 04Whether previous paid posts performed noticeably worse than their organic ones
- 05Whether they hold the UAE influencer licence required to be paid for promotional content