Paid Media
PPC Agency in Dubai Ads Managed to a Cost Per Lead
Most Dubai PPC accounts are not badly built. They are badly maintained. The account launches, the first month looks fine, and then nobody reads the search terms report again - so the budget drifts onto the queries that spend and away from the ones that convert. We manage to an agreed cost per lead across Google, Meta and Bing, and report against that number rather than impressions.
4.9★ · 645+ Google ReviewsSince 2007 · 19+ yearsTwo Dubai workshopsOpen Mon-Sat 9AM-7PM
Quick answer
- Marketing team
- Concord Tower, Media City
- Second office
- IT Center Building, Bur Dubai
- In Dubai since
- 2007
- Google rating
- 4.9 from 645 reviews
- Hours
- Mon-Sat 9AM-7PM
- Enquiries
- WhatsApp or use the quote form on this page
What PPC management actually is
The account is not the work. The waste is.
Anyone can build a Google Ads account in an afternoon. What decides whether it makes money is the unglamorous part: the search terms report read every week, the negatives added before they compound, the budget moved off the campaign that spends and onto the one that converts. That work has no launch day, which is why agencies quietly stop doing it around month three.
This page is about the management, not the platform. If you want the Google Ads service specifically, that has its own page. PPC management is the discipline across Google, Meta and Bing together, because a Dubai lead that costs too much on Search is often cheap on Meta and nobody checks.
Negatives added while the spend is small, not after a quarter of paying for the wrong intent.
Agreed before launch, reported against every month, rather than impressions and clicks.
Ad spend against a page that converts at 1% is a page problem, and we say so instead of asking for more budget.
Conversion tracking checked after every site change, because the usual failure is silent.
Where Dubai Ad Budgets Actually Leak
Almost every underperforming account we inherit is losing money in the same four places, and none of them are the bid strategy.
- Search terms nobody has read: broad match pulling in job seekers, students and competitors, none of which are excluded
- One campaign quietly consuming the budget because it spends fastest, not because it converts best
- Conversion tracking that broke during a site change and has been reporting phantom conversions since
- Ads pointing at a homepage instead of a page about the thing the person searched for
- Location targeting set to people interested in the UAE rather than people in it, which is a different and much larger audience
Managed Across Channels, Not Just Google
Splitting a budget by habit rather than by cost per lead is how Dubai businesses end up paying Search prices for demand that Meta would have supplied cheaper.
- Google Search for people already looking, which is expensive and worth it when intent is high
- Meta for the services people do not search for until they see them, common in home services and F&B
- Bing where the audience skews corporate desktop, which in Dubai free zones is more of the market than most expect
- Remarketing sized to the actual audience, because a list of 200 people does not need its own campaign
- Budget moved between channels monthly on evidence, not split evenly and left alone
What Reporting Should Tell You
If your monthly report opens with impressions, it is being written to look busy. The only questions worth answering are these.
- What did a qualified lead cost, and how did that move against last month
- Which campaigns and which search terms produced them
- What was spent on terms that produced nothing, and what was excluded as a result
- What changed on the account, and what we expect it to do
- What is not working, said plainly, before you have to ask
The Landing Page Is Part of the Media Buy
Doubling ad spend against a page that converts poorly doubles the waste. We will tell you when the page is the constraint rather than the budget.
- One page per campaign theme, matching the promise in the ad to the headline on the page
- Phone, WhatsApp and form all reachable without scrolling on a phone, which is where most Dubai paid traffic lands
- Load speed treated as a media cost, because a slow page is paid clicks that never arrive
- Form length cut to what you genuinely need to qualify the lead
- Every conversion path tested after each change rather than assumed to still work
Vendor neutral
Platforms We Work In
The ad platforms and measurement layer the paid team runs day to day. Spend goes straight to the platform; we manage the account inside it.
- Google AdsSearch, Performance Max, Shopping and call-only campaigns with conversion tracking wired in first.
- Meta AdsFacebook and Instagram campaigns with the Conversions API, not just a browser pixel.
- GA4The measurement layer every campaign reports against, set up properly rather than left on defaults.
- Google Tag ManagerEvery conversion event, call click and form submit tagged once and reused across platforms.
- Looker StudioCost per lead, by campaign and by channel, on a dashboard you can open without asking us.
- Microsoft ClaritySession recordings and heatmaps, so a landing page that wastes clicks is seen rather than guessed at.
Finding us
Two Dubai offices, one marketing team
The marketing team works from Concord Tower, Office 45 in Dubai Media City, with a second Azizi Technologies office in the IT Center Building in Bur Dubai. Media City puts us next to a large share of the agencies, broadcasters and production companies we compete with.
Most of this work is delivered remotely and reported through a live dashboard, so you do not need to be in Dubai to work with us, though clients who want a quarterly review in person get one.
Who we work with
Dubai SMEs and multi-outlet businesses, plus sector programmes for garages, restaurants, real estate, healthcare, law firms, hotels and other IT and tech companies.
How engagements run
A free audit first, then a written 90-day plan, then weekly optimisation with monthly executive reporting and a quarterly strategic review.
FAQ
Frequently asked questions
5 direct answers about PPC Agency in Dubai.
How is this different from your Google Ads service?
Do I need a big budget for PPC to work in Dubai?
How long before we know if it is working?
Who owns the ad account?
Can you take over an account someone else built?
Explore more from Azizi Technologies
Official sources
Non-competitor sources we use for standards, platform rules and regulatory context.
Tell us what a lead is worth and we will work to it
Next step
Digital Marketing
Send us your current account or your target cost per lead. We will audit what exists, say what we would change first, and quote the management against that number.
Two Dubai offices, both walk-in
Concord Tower in Media City and the IT Center Building in Bur Dubai, Monday to Saturday 9:00 to 19:00.Find our offices
A free SEO audit first
Your rankings, Google Business Profile and competitors checked before you spend anything, with a written list of what to fix.Free SEO auditGet a quote
What are you advertising?
Four short steps, about a minute. Tell us the job once and we reply on WhatsApp with a price or a written scope, not a call-back.
4.9 stars from 645 Google reviews. Most enquiries answered within minutes during opening hours.
Read them on GoogleMeet the team
Specialists per channel. One strategy.
Each channel is run by someone who does only that, rather than one generalist stretched across all of them.
SEO Lead
Technical, local and industry SEO
Google Analytics · Ahrefs
10+ yrs experience
Paid Media Specialist
Google Ads, Meta and TikTok
Google Ads · Meta Ads
8+ yrs experience
Content & Social Lead
Bilingual EN and AR production
Content Strategy · Arabic copy
7+ yrs experience
Web & CRO Developer
WordPress, Shopify and custom React
React · Core Web Vitals
9+ yrs experience
Finding us
Find your nearest Azizi Technologies office
The marketing team works from Dubai Media City, with a second office in Bur Dubai. Visitor parking at Concord Tower (first 15 minutes free, then paid) (Dubai Media City).
Dubai Media City
Concord Tower, Office 45, 10th floor
Dubai Media City, Dubai
Find us in Concord Tower, Dubai Media City. Visitor parking at Concord Tower (first 15 minutes free, then paid).
Opening hours:
Mon to Sat: 9:00 to 19:00, Friday break 12:00 to 14:00
Sun: closed
Bur Dubai
G 58, IT Center Building, 21 21A Street
Bur Dubai, Dubai
Find us on the ground floor of the IT Center Building, with the walk-in repair counter.
Opening hours:
Mon to Sat: 9:00 to 19:00, Friday break 12:00 to 14:00
Sun: closed
Azizi Technologies
The numbers behind the team
- Years in Dubai
- 19+
- Google Reviews
- 645+
- Vendor Certifications
- 3
- Dubai Workshops
- 2