Get Cited by ChatGPT, Google AI & Gemini

AI Visibility - also called Generative Engine Optimisation (GEO) or AI SEO - is the practice of optimising your website so it gets cited, referenced and recommended inside AI-generated answers from ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity and Claude. It is the next evolution of SEO: ranking inside AI answers instead of just blue links.

Regular SEO optimises for Google's blue-link results. AI Visibility optimises for the AI-generated answer that now sits ABOVE those blue links (Google AI Overview, AI Mode) and inside AI assistants (ChatGPT, Gemini, Perplexity, Claude). The technical foundations overlap (schema, content quality, authority) but the content structure is different: AI prefers fact-dense, entity-rich, question-answer content.

AI Visibility is quoted as a monthly programme in three tiers: Starter covers one service line, Growth covers three to five services across all major AI platforms, and Enterprise is scoped for full-site optimisation. Every tier includes schema markup, Q&A content writing and Semrush AI Toolkit tracking. Request a written quote for the tier that fits.

AI platforms typically index new optimised content within 7-14 days. First citations and AI Visibility score lifts usually appear within 30-60 days. Material growth (5-50+ mentions per month) typically happens between months 2 and 4 of an active AI Visibility programme, depending on niche competitiveness.

We track and optimise for: ChatGPT (OpenAI), Google AI Overview, Google AI Mode, Gemini (Google), Perplexity, and Claude (Anthropic). Coverage of additional AI assistants (Copilot, Meta AI) is added as their search volume grows.

We use the Semrush AI Toolkit to track three core metrics per AI platform: (1) AI Visibility score, (2) Mentions (how often your brand is named), and (3) Cited Pages (how often your URLs are linked). Reports are delivered monthly with month-over-month growth charts and query-level wins.

No. AI Visibility builds on your existing site. We optimise key service or product pages with schema markup, add Q&A sections, and produce citation-worthy supporting content. A full redesign is only recommended if your current site is severely outdated or lacks the structure needed for AI parsing. What we will not do is publish lots of near-identical pages on neighbouring subtopics, chase keyword density, or add schema that says something the visible page does not (FAQs, prices or ratings nobody can see), because those dilute or damage trust. An llms.txt file is cheap to add but of uncertain benefit and no substitute for answers a machine can lift cleanly.

Strong organic rankings are the prerequisite, not a substitute. AI assistants pull citations largely from pages that already rank, so good SEO makes you eligible. What decides whether you are quoted is structure: clear topic sentences, standalone factual statements, named authors, specific figures and complete schema. Two gaps we find on most Dubai audits: Bing is ignored, although ChatGPT search draws on Bing's index, and the business is described differently across its site, Google Business Profile, LinkedIn and UAE directories when the name, address and one-line description should match everywhere.

Large language models read Schema.org JSON-LD readily and use it to assemble facts about a business, its services and its people. The types that matter most are Organization with sameAs links, LocalBusiness, Service per offering, FAQPage, Article with a named author, Person for that author and BreadcrumbList. It has to describe what is visible on the page. In Dubai it is the most under-used lever and the cheapest one to fix.

That is a real choice and worth making on purpose. Blocking GPTBot, ClaudeBot, PerplexityBot and Google-Extended keeps your content out of those systems, and also keeps you out of their answers. For most Dubai service businesses being found is worth more than the content; for publishers whose product is the content, the sums can go the other way. One point that is often misread: Google-Extended controls whether Google may use your content for model training, not whether you appear in AI Overviews.