Google Posts Explained
Google Posts are short updates shared via your Business Profile to reach local customers. Think of them as mini social media updates that show up when someone finds your business on Google Search or Maps.
You can use Google Posts to:
- Highlight your product or service to attract local customers.
- Share announcements or events.
- Offer limited-time deals or discounts.
- Post updates about your business hours, location, or team
Each post can include images, links, CTAs, and more, and they appear front and center when people search for your business online.
How Google Posts Boost Local SEO
Here is the deal: Google wants to see activity on your business profile. Regularly Google posts boost visibility:
- Google views your business as active and trustworthy.
- Users engage longer with your profile.
- You are more likely to rank in the Google 3-Pack (local pack)
And in a highly competitive city like Dubai, even small local signals can give your business a ranking edge over others in your category.
How Dubai Businesses Can Use Google Posts Effectively
If you are targeting specific areas in Dubai like “best IT support in Dubai Marina” or “affordable SEO agency in Al Barsha,” Google Posts are a great way to stay visible and relevant.
1. Keep Posting
Google Posts expire in 7 days, so stay consistent. Set a reminder every week to publish something new, an offer, an update, or an event.
2. Use Local Keywords Naturally
Include phrases like:
- “Available in Jumeirah and nearby areas”
- “Serving Dubai Media City and Internet City clients”
- “Free IT consultation in Downtown Dubai”
This helps Google connect your post content with local search queries.
3. Add High-Quality Visuals
Images matter. Use:
- Branded photos (not stock images)
- Images with text overlays for offers (like “20% Off This Week!”)
- Team or product photos in your actual Dubai location
4. Include a Strong CTA
Always tell users what to do next. Use CTAs like:
- “Call now”
- “Book your free consultation”
- “Visit us in Deira today.”
This drives clicks, and Google notices that engagement.
Google Post Formats Explained
Here is a quick table to guide your choice of posts types:
| Post Type | Best For | Example Use in Dubai |
| What’s New | General updates, news | “Now offering data recovery in Dubai Silicon Oasis” |
| Offer | Limited-time promotions | “Get 15% off MacBook repairs this week only!” |
| Event | Business events, webinars, or sales | “Join our free digital marketing webinar – Aug 5” |
| Product | Showcase specific services/products | “New laptop trade-in service available in Al Quoz” |
| COVID-19 Update | Health & safety updates (if relevant) | “We follow all safety protocols in our Dubai office.” |
Bonus Tips to Maximize Google Post Impact
- Monitor your insights: GBP shows how many people viewed or clicked on your posts.
- Link back to your website: Use UTM links to track Google Post performance in Google Analytics.
- Mention Dubai locations: This reinforces local signals to Google.
- Include emojis sparingly: They catch attention, but do not overdo it.
At Azizi Technologies Dubai, we help businesses create effective local content strategies, including Google Posts that align with their SEO goals and Dubai’s competitive market.
Final Thoughts:
Google Posts are one of the most underrated tools for local SEO success in 2025. By posting consistently, using local keywords, and adding compelling visuals and calls-to-action, you can boost your visibility and convert more local searchers into paying customers.
Especially in Dubai, where the digital scene is fast-moving and hyper-localized, standing out requires smart strategies, and Google Posts are one of them. If you are ready to take control of your local SEO and make your Google profile work for you, reach out to Azizi Technologies UAE, your partner in digital growth and visibility.
