Background of the Business
The business we worked with was a family-owned café located in Al Barsha. Despite offering great food and a cozy atmosphere, the café was struggling to attract new customers. Their challenges included:
- Low visibility in Google Maps searches.
- Inconsistent contact details across platforms.
- Few customer reviews and no engagement strategy.
- No regular posts or updates on their GMB profile.
When they reached out to Azizi Technologies, they wanted to increase walk-ins, strengthen their digital presence, and rank higher for “cafés near me Dubai” searches.
The GMB Optimization Strategy
To help the café improve its local SEO Dubai rankings, we designed a tailored GMB optimization plan. Here is what it included:
1. Profile Audit and Cleanup
We started by fixing incorrect business details such as hours, phone number, and categories. Consistency across platforms ensured Google could trust the listing.
2. Photo and Video Enhancement
Professional photos of the café, menu items, and interior design were uploaded. Research shows that businesses with quality photos get 42% more direction requests on Google Maps.
3. Review Management Strategy
We encouraged happy customers to leave reviews by offering loyalty rewards. We also trained staff on how to ask for feedback naturally. Within three months, reviews grew by 60%, and the café’s rating improved from 3.9 to 4.5 stars.
4. Posting Regular Updates
Weekly posts highlighting new menu items, seasonal offers, and special events were added. These posts helped keep the café’s profile active and relevant.
5. Keyword Optimization
We included trending Dubai keywords such as “best coffee in Al Barsha” and “family-friendly café Dubai” within the GMB description and posts.
Results After 3 Months
The results were impressive. By focusing on GMB optimization, the café experienced:
- 70% increase in phone calls from Google.
- 55% increase in “directions” requests through Google Maps.
- A steady spot in the top 3 Google Maps Pack results for “cafés near me Dubai”.
- Higher foot traffic and repeat customers, leading to a 30% revenue growth.
Before vs. After Optimization
| Metrics | Before Optimization | After Optimization (3 Months) |
| Average Google Rating | 3.9 Stars | 4.5 Stars |
| Monthly Calls from Google | 60 | 102 |
| Directions Requests | 75 | 116 |
| Walk-in Customers | Low | Significantly Higher |
Key Lessons from This Case Study
From this project, several valuable lessons emerged that apply to all local businesses in Dubai:
- Consistency is everything – Google rewards accurate, complete, and regularly updated profiles.
- Reviews are powerful – A strong review strategy boosts both rankings and customer trust.
- Photos drive engagement – Listings with fresh images stand out in search results.
- Regular updates help visibility – Posting weekly keeps your profile active and competitive.
- Local keywords matter – Adding Dubai-specific search terms helps capture “near me” traffic.
Why GMB Optimization Works in Dubai
Dubai is a competitive market where customers use mobile search to make fast decisions. Whether someone is looking for gyms in Business Bay or clinics in Dubai Marina, Google Maps is often their first stop. Without proper GMB optimization, even great businesses can go unnoticed.
That is why partnering with professionals who understand Dubai’s search trends can make all the difference. At Azizi Technologies, we specialize in helping businesses rank higher on Google Maps, attract more reviews, and boost their online visibility.
Final Thoughts:
This case study shows that Google My Business optimization is not just about ranking higher; it is about building trust, bringing real customers to your business, and staying ahead in Dubai’s fast-moving market. Even small actions, like adding new photos or replying to reviews, can make a big difference.
For local business owners in Dubai, investing in GMB optimization is one of the smartest ways to stay competitive online. With the right strategy, your Google profile can turn into a strong lead-generation tool. To see how GMB optimization can grow your business, connect with Azizi Technologies for tailored solutions designed specifically for the Dubai market.
